A Trustmark for the Internet of Things (IoT): The Trustable Technology Mark empowers consumers to make informed decisions & enables companies to prove their connected devices are trustworthy.

Learn more about the Trustable Technology Mark and apply with your connected product at

The Trustable Technology mark is a ThingsCon initiative and developed with support from the Mozilla Foundation.

Please note that the information below is purely for purposes of documentation. The project lives at

Why a Trustmark?

The Internet of Things increasingly touches all aspects of our lives, but mostly it consists of black boxes. We need to make sure that we can trust them. Until now, consumers had no way of knowing which connected devices are trustworthy, or if the companies making them employ good, responsible data practices.

For some background, see our 2017 report, A Trustmark for IoT (learn more), which we wrote in collaboration with the Mozilla Foundation.

Who is this for?

The Trustable Technology Mark is for the companies who lead the way in trustable technology and user rights. It communicates a company’s commitment to a higher standard, so that consumers can make better, more informed decisions about the connected devices in their lives.

How does the Trustmark work?

The Trustable Technology Mark evaluates 5 dimensions that are essential to establish the trustworthiness of a connected device. The application consists of a self-assessment questionnaire followed by a review by experts from the ThingsCon network.

  • Privacy & Data Practices
    Is it designed using state of the art data practices, and respectful of user rights?
  • Transparency
    Is it made clear to users what the device does and how data might be used?
  • Security
    Is it designed and built using state of the art security practices and safeguards?
  • Stability
    How robust is the device and how long of a life cycle can a consumer reasonably expect?
  • Openness
    How open are both the device and the manufacturer‘s processes? Is open data used or generated?

Get in touch

To learn more or for interview requests please get in touch with project lead Peter Bihr: